About me.
I craft ideas that
people just get,
for brands that
feed our everyday.
I’ve spent the last 10 years writing copy in almost every way you can imagine, for almost every kind of brand and agency in London. From SEO to TOV. Shopper to branding to B2B.
These days, my bread and butter is conceptual copy for FMCG brands. Stuff like …bread and butter. Booze and snacks. Everyday household names. I usually work below the line, but you’ll find my copy everywhere the brand lives. Sizzle reels and manifestos. Press ads and OOH. Social ads and CTAs.
For me, it’s less about the channel, and all about teasing out the idea. Crafting it in the right tone. Telling a great story in its simplest form - so people can’t miss it.
If that sounds like something you could use, let’s have a chat shall we?
Get in touch.
Message me with a brief, a question or a wild idea. I’m all ears.