How do you convince a big brand like Superdrug to partner with a small mental health charity on a shoestring budget? We had to go beyond charitable donations. So we created a campaign to position Superdrug as a leader in the fight against toxic beauty standards. And with 80% of young people linking body image to their mental health, its never been more important for big brands to speak up.

Awarded 2nd place for the Mike Spicer Award by the Independent Agencies Alliance.